Beck’s wanted to heighten awareness for it’s first U.S. art label bottle series in an authentic way. The brand utilized four influential markets (New York, Chicago, Miami, L.A) featuring artists such as M.I.A. and Geoff McFetridge. We created an OOH series displaying the label artwork in a “wild-posting” poster arrangement. Locations were chosen as street level art displays while the graphics were hand painted. New York also included a subway station domination. The campaign boosted sales and received an internal AB-InBev Best Practices Award.